Logo

Main logo

Black and Red on Yellow

The Importance of a Logo

The NorDan logo is the primary way to visually convey the brand promise. The logo is the single identifier across all products, projects and channels. Using the logo in the correct way, each and everytime, is a responsibility for everyone both inside NorDan and external parties. 

Single Identifier 

NorDan primary logo is made up of three main elements: The symbol, the wordmark and the background. They are to appear together with the shown proportions. Be advised that the yellow background is an integral part of the logo, and should as a main rule not be removed or replaced. 

Making it Work

It is almost always easier to use the logo without its yellow background. This doesn’t mean it is right to do so! Put in the extra effort to make the main logo fit, and the brand communicates a lot more efficiently.

Alternative logos

Use With Caution, and Never Without Marketing Approval.

Monochrome

This should only be used in special cases. Such as in printing on clothing, engraving or laser etching demanding materials.

Negative Monochrome

To be used in cases where only one color is available, and the background is black.
Such as in printing on clothing, engraving or laser etching demanding materials.

Greyscale

Except for special cases with clothing, you should avoid all uses of this one.

Glossy

Only for digital use. This version is used when the overall design aestethic calls for a slightly more dynamic representation of the logo. Should never be printed. At all.

Black Outline

Except for special cases like clothing, you should avoid all uses of this one

Grey Outline


Except for special cases like clothing, you should avoid all uses of this one

Monochrome outline negative

Except for special cases like clothing, you should avoid all uses of this one

Black with red symbol

Only used for special cases when we have yellow background.

For instance yellow clothing, everything that has a yellow surface.

Logo placement

Elementary use of NorDan Logo

The logo should in normal use placed on a clean surface with distance interfering element such as text, graphics and images. It defined a protected distance on all sides round

The logo is our most important basic element in our overall visual appearance. The logo should always behave in a consistent manner. The symbol and the font in the logo has fixed aspect ratio and should not be broken up or stretched in height or width. It is not allowed to change / adjust the colors. When writing NorDan, the company name should be always written with a capital “N” and “D”.

Free zone

Around NorDan logos shall be a free zone, which means that no element, illustrations, text or other lines must be located within the free zone.

The logo should in normal use placed on a clean surface with distance interfering element such as text, graphics and images. It defined a protected distance on all sides round.



Attach the Logo to an Edge

Adjacent to Margins

Correct placement ensures a unifed visual communication. Due to its colored background the main logo will as a main rule seek to be placed adjacent to a margin. 

For most printed materials this means the logo should be placed with bleed, right next to the physical border of the paper. See examples.

See examples for use cases.

Clear Space

The logo should always have a minimum of 1x the logo’s height in clear space i all directions, except to the bleeding edge.

An exception for this rule would be corporate letters templates when it is impossible to place the logo to the right margin.
In this case clear space is left all around the logo, equal 1x the logos height.

Non-bleed Cases

In cases where the material is not printed with bleed, make sure to give the logo sample of clear space, with 1x the logo’s height as a minimum. Use your judgement to add enough whitespace to give the impression that the logo is seeking an edge.

Logo usage

Logo - Wrong/correct version

Logo - Wrong/correct use

Example Placement

A4 ad for Norway showcasing NorDan environmentally friendly products
Tabloid B2C advertisement with Tore Ligaard cobranding. Logo is algined with a visually dominant edge, thus adhering to placement guidelines

Color Values

Pantone

185 C

CMYK

C = 0
M = 93
Y = 79
K = 0

RGB

228, 0, 43

RAL

3028

Pantone

Black C

CMYK

C = 0
M = 0
Y = 0
K = 0

RGB

0, 0, 0

RAL

9005

Pantone

109 C

CMYK

C = 0
M = 9
Y = 100
K = 0

RGB

255, 209, 0

RAL

1018

Alternative color

Pantone

3 C

CMYK

C = 0
M = 0
Y = 0
K = 30

RGB

178, 178, 178

RAL

7038

Logo Symbol

Never Use it Alone. Never Leave it Behind.


Some types of material such as presentation templates and office stationary can benefit from using a symbol, such as a watermark. The tilt and turn symbol from the logo can be used for this, as long as it adheres to the following usage guidelines:


Full Symbol

The symbol must always be filled with a solid color when used full: Either in corporate red, or in the alternative color grey.

Cropped

  • The symbol shall always be cropped, and always from the bottom right.
  • The symbol’s top and left sides shall never be cropped.‍
  • The symbol must never be filled with a solid color.

Use Outline Version 

The symbol shall always be used in an outlined version, with a maximum relative stroke weight of 3 points. As a rule of thumb the stroke weight should match the width of the uppercase letter I in the body copy.

Special Cases

There will always be special cases where it’s both convenient and fitting to use the symbol alone, without corner placement or cropping. Such instanses could be lapel pins and other types of jewelry, clothing and as a base for very special occasions. These cases are strictly enforced and monitored, and one should never design an item which purely relies on using the symbol without its accompaning background and wordmark.